Nurse Practitioner-Led Clinics Association

The Nurse Practitioner-Led Clinics Association (NPLCA) represents a network of clinics delivering accessible, community-driven care across Ontario. Working within a set of pre-established government-issued brand colours, this project focused on developing a logo and visual identity that authentically reflects the role and impact of NP-led clinics.

Building from these foundational constraints, the design approach aimed to humanize and modernize the brand—creating a visual system that feels both credible and welcoming. Supporting materials included public-facing educational campaigns to increase awareness of the NP role, alongside conference assets and branded merchandise. The outcome is a cohesive identity that strengthens recognition, fosters trust, and helps bridge the gap between healthcare providers and the communities they serve.